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The shapes are made in a cute but easy to differentiate such that my son can identify what he is fishing. He knows the green one is a crab, white is fish and the blue one is an octopus. My only wish is that the fishing line be longer, but at the same time it must have been a safety (strangulation) concern from a design perspective.
My kids love this as a bath toy. Its pretty easy for them to hook the "fish" which is nice since they are toddlers. The winding aspect is very easy for my toddlers, although it does go up and down by turning it in the same direction - this aspect is good my duo, but for kids who are used to a fishing line that stops at the end, they might not like it. The length of the string is pretty short, which has it's pluses and minuses. I have two kids in the tub at once, so the shorter length works well, but it's kind of a bummer when playing and winding too.
I'm a bit concerned about mold/mildew since water gets into the fishing pole. I clean it with vinegar, and we've had it for about 6 weeks with no issues, so I'm just hoping it keeps lasting.