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This is NOT "Naked" but "NakedS." Also the Colors are Different than pictured. Obnoxious oranges & yellows. That being said, coincidentally I just watched a tv show on "Fakes," this brand was specifically rated! LOL. They sent the eyeshadow to a Lab & it Had DANGEROUS Lead Levels 750X Higher than safe standards. So even if you're Ok with a knock off, think about the Health Aspect. The real brand is like $50 for one palette. Also this is Not FDA approved. It was made by some unknown company in China, not Urban Decay who makes the real brand (Loreal) This isn't like a buying a knock off handbag...this goes ON Your Skin! So think twice. Also, it wasn't silky more dry and blotchy and just didnt go on well at all..NOT worth the risk. Returned mine immediately. Heading to Store to buy safe cosmetics, you just dont know what your buying online anymore...
It is okay for the price but I should have spent more and gotten something better. The powder just doesn't apply nicely. It feels like kid's play makeup. Just very cheap and the colors don't apply the way they should so the rich-looking colors from the palette, come on light and with weird undertones. Like the rich maroon color comes on looking pink-ish. But..you get what you pay for I guess.
These eye shadows are pigmented, and apply well with brush or even your finger if you choose. I ordered them simply to use up a gift card, yet find the purchase worth it. The mattes look like they are all warm toned in the picture, but there are many neutrals. The shimmer set is pinks, purples and purple toned taupes. The package came well wrapped in bubble wrap, and also had a cardboard sleeve over the actual palette case. The case is sturdy, and closes well with magnetic closure. Did not bother my sensitive eyes. No, not an exact dupe for Urban Decay's Naked 1 or 3, but close enough. Well worth the price. If you don't want to shell out big bucks simply just to have a name brand, I recommend these.