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From a person who has tried their fair share of concealers...please believe me when I tell you this is my absolute favorite! I have tried the high end ...very expensive brands...to the drug store less expensive brands and none have really made me love them. They are either too light, too oily feeling ...they look caked on or unappealing after an hour or two. Some were too transparent and others seemed to completely cover my skin where it felt very unnatural. I tried this one without much expectation and was immediately wowed! It goes on soft like butter and just covers the spots I want perfectly. In fact, I dont even where foundation ...just a few spot fixes and Im good to go. I feel more confident in my skin again. I will buy again when I run out.