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I bought this to replace a Belkin Wemo smart plug. The Wemo would be slow to respond to commands, would occasionally drop off the network and I would often get "Device isn't responding" when used with Alexa (but it would always switch on when asked to the second time). I also wanted to be able to pair it with a Hue sensor without using FTTT.
The Hue smart plug responds very quickly to the sensor and voice commands via Alexa, and so far I've had no issues with it losing its connection or failing to respond to my voice commands via Alexa. It's not as bulky as the Wemo, but still impedes access to any socket next to it (see photo).
One disadvantage compared to the Wemo plug is that it doesn't monitor power usage.
Would be an easy 5 stars if the form factor was smaller and it had power monitoring.
Purchased 6 on Prime day plus the Hue bridge, as I wanted to set up some lamps to work with Siri and with Apple Homekit. Very easy set up, Work very well with Homekit and Siri. So much so I have bought more so to automate all my lamps. Amazed that across the 3 floors of our house they all work seamlessly with no issues.
This was something that the hue range really lacked. If you've got Google Assistant or Alexa they are a great way to control consumer electronics and turn off things like TVs. Easy to control and it was nice that they include a button on them so you can manually turn them on and off.