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New to this brand (all lipstick, for that matter) but I like it so far. The color can be applied lightly or layered for more intense color. Not chalky. Doesn’t feel like I have a layer of something on my lips.
This is exactly what it says it is. When you need a lip conditioner but want a hint of color, more natural and less boom, this is the direction to go. I have reddish-color hair, lots of freckles, medium color skin, I went with Europa. It’s not so dark. This is not lipstick-dense color. I love it. You just need to pick the tint that goes best with the color scheme of makeup you typically wear.
I like the consistency of these conditioning lipsticks from Ilia. They are decently moisturizing for a lipstick though not as creamy as say a tinted chapstick or something. O Baby is a pretty nude but i found it a bit too warm/brown for my skin for some reason. It would look beautiful on lots of other people though.