I had the intention to purchase a pair of top end binoculars - either Swarovski or Zeiss but couldn't manage to get to a major city retailer to compare them. I have used both on separate occassions but decided that if I was going to spend around $3k I wanted to be sure that I was getting the best product for me. In the end I came across the Nikon Monarch 7 and couldn't be happier. I use these exclusively for birding and find them to be perfect for my needs. The quality is amazing and I have no hesitation in recommending them to anyone. Great product and a fraction of the price of what I was originally looking at.